PR & Marketing Head – Poznan or Zielona Gora, Poland

ADB Group, an international leader in digital TV and broadband technologies, headquartered in Geneva, Switzerland, is hiring experienced team members for expansion of its Marketing – PR & MarCom team. Successful candidates should demonstrate no less than 8 years of relevant work experience, appropriate social and inter-personal skills as well as communication and presentation skills, needed for effective representation of the company in front of its customers, partners and media (PR function).

Goals and Responsibilities:

• define the strategy of positioning of ADB and its product portfolio in the market
• work-out excellent marketing description of ADB products, based on input from Product Groups; apply it to all ADB product leaflets, offers template, marketing materials, PRs, articles, website
• improve perception and image of ADB outside (website, events, press releases, social events, ADB company presentation, etc) and inside;
• primary goal: attract interest in ADB and make ADB products clear and super-attractive to operators
• draft (prepare the content for) massive e-mailing, Linkedin, press releases, articles, promo movies, seminars etc.
• keep ADB website and social networking tools alive and interesting
• lead ADB PR and Marcom team and its activities

Requirements:

• fluent English and Polish (spoken and written), including technical language
• skilled writer
• perfect presenter (must feel comfortable when speaking or writing about ADB products)
• 8-10 years of PR / Marketing / MarCom experience (in English)
• advanced PowerPoint and Word user
• understand PayTV and data communication market, its competitors and players in order to position properly and elevate ADB position
• understand ADB products and ADB Company strategy